ABOUT KRAFTHOOD LONDON
Our Story
Krafthood London brings the richness of Indian artistry to British homes, one hand embroidered piece at a time.
Where Indian Artistry Meets British Heritage
Krafthood London was founded by an artisan originally from India who has called the United Kingdom home for more than 25 years. That journey between two cultures shapes everything we make. Every ornament, cushion, and purse is designed to celebrate Indian craftsmanship while fitting naturally into a British home.
We work with skilled hands, not factory lines. Each finished piece carries the small, beautiful differences that only handmade work can have.
What Is Zardozi Embroidery?
Zardozi is a traditional form of intricate embroidery that began in Persia and flourished across the Indian subcontinent, especially during the Mughal era. The word comes from two Persian words: zar, meaning gold, and dozi, meaning embroidery.
Artisans use a hooked needle called an aari to weave metallic thread into rich fabrics such as velvet, silk, and satin, building raised, sculptural patterns by hand. It is a labour intensive art, often passed down through generations, and still celebrated around the world for its elegance.
Handmade by Skilled Artisans
Every piece is stitched, beaded, and finished by hand, so no two are exactly alike.
Ethically and Sustainably Made
We work with respect for the environment and for the people who make each piece.
Made to Be Treasured
Our ornaments and gifts are built to last, so they can return to your home year after year.
Where tradition meets sustainability, and beauty is created responsibly.
Krafthood London. Curated with love.
Explore the Collection
See the ornaments, baubles, and home pieces our artisans have made for you.